Privacy policy




We are The Femedic Limited, a company registered with Companies House in England and Wales under number 11453945 whose registered office is at 5 St Bride Street, London, EC4A 4AS (“The Femedic”/“we”/“us”/”our”). We provide the website at (the “Websites”) and the services accessible from those Websites.

By using our Websites and the services accessible from them, you consent to us processing your personal information in accordance with this Privacy and Cookie Policy (the “Policy”). This is the legal basis upon which we process your personal information as well as because it is necessary for the performance of our obligations under the terms of use of the Websites. You may withdraw such consent at any time by letting us know at At that time, you may also want to remove any cookies which have been placed on any device used to access the Websites and/or the services. Your withdrawal of consent will not affect the lawfulness of any processing carried out by us prior to such withdrawal.

We want you to obtain personalised experiences anytime, anywhere, on any device. This requires us to collect personal information from you. However, we want to put you in control of that personal information. We want you to be aware at all times where and how your personal information is being used. This is of paramount importance to us.

So, let’s describe what this Policy tells you. It explains:

-what information we may collect about you;

-what we may do with the information we collect about you;

-whether we share your information with anyone else;

-the types of cookies we use and how you can reject these cookies;

-where we store your information;

-how we keep your information secure; and

-your rights in relation to your information.

At The Femedic we take your privacy seriously. We operate on the principle that your personal information belongs to you and only you can decide who you want to share it with and why. This is fundamental to the way we work and we’re committed to providing a secure environment for you to store your personal information and share it with others when you want to.

This Policy applies to your use of the Websites and to your use of the services accessible from those Websites.


1. Information you voluntarily provide

-If you contact us (by phone, email or through the Websites, we may keep a record of that correspondence in case we need to contact you in relation to the issue for which you contacted us, for operational performance improvement and/or nuisance caller management. We will not use it for marketing purposes.

-If you report a problem with the Website or our services, we may keep that information in case we need to contact you in relation to the issue you for which you contacted us, for operational performance improvement and/or nuisance caller management. We will not use it for marketing purposes.

-If you enter competitions on our Websites, or interact with other promotional campaigns on our Websites.

-If you subscribe to one of our newsletters.

The information you give may include your name, address, telephone number and email address.

2. Information we collect about you and your device

When you use the Websites and interact and with our services, we may use technology such as that provided by Google Analytics to collect information about your visit to our Websites. You can find more information about Google Analytics here. In essence, Google Analytics enables us to analyse how you and others interact with our Websites and where you were online before you came to our Websites. For example, if you came to one of our Websites from our Instagram page, Google Analytics will tell us this. The information we collect may include:

-your IP address;

-the type of browser you use (e.g. are you using the Chrome or Safari browser?);

-the number of sessions per browser on each device;

-the type of device (eg Samsung) and operating system (eg Android) you are using;

-referrer information;

-time zone;

-user preferences; and

-which pages you visited on our Websites

We use Google AdSense to deliver banner ads to certain pages on our Websites. Google AdSense is an advertising management and delivery platform that enables us to create settings for ad delivery and to analyse how effective a certain ad is and in which sections of the Websites ads are most effective. The information we collect may include:

-your IP address;

-time zone and location;

-the type of browser you use (e.g. are you using the Chrome or Safari browser?);

-the type of device you use (e.g. Samsung) and operating system (e.g. Android) you are using;

-your preferences for cookie management;

-which pages you visited on our Websites;

-the ways in which you have engaged with an advert (e.g. did you click on it, did you look at it?)

We use the information you provide to us to:

-enable us to provide the services;

-ensure that content from our Websites is presented in the most effective manner for you and for your device to achieve the most user-friendly navigation experience;

-to better understand which of our content on other online properties may have resulted in a visit to our Websites;

-to notify you if you have won competitions;

-provide you with marketing information about us and our services (you may opt out from receiving such information at any time);

-notify you about changes to the Websites and the services;

-carry out our obligations arising out of the terms of use of the Websites; and/or

-defend our servers against malicious attacks.

Where we propose using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for the use of your personal information for purposes other than those listed above.

We will only share your information with other organisations where we have your permission to do so in accordance with this Policy or where we believe it is necessary for a legitimate purpose connected with the Websites or our services.

We work with Google Analytics and Google AdSense and we may receive information about you from them. We also work with Twitter, Facebook and Instagram where we publish content which may or may not result in you visiting our Websites. Those online properties allow us see information about how you interacted with our content (see the privacy policies of those sites to find out more).

Below is a non-exhaustive list of third parties we work with. We may work with third parties not listed below or stop working with the third parties listed below.

-Google Analytics
-Google AdSense

In addition, we may disclose your personal information to third parties:

-if we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request;

-to enforce or apply our terms of use and other agreements or to investigate potential breaches; or

-to protect the rights, property or safety of our Websites or our users.

On our Websites, we track user behaviour in three ways: through cookies used by Google Analytics, through cookies used by Google AdSense (called a DoubleClick Cookie), and by a tracking pixel used by Facebook (called a Facebook pixel).

Cookies are small pieces of data that are stored on your computer, mobile phone or other device. There are some cookies which are necessary for our Website to function securely and efficiently, and other cookies which you can revoke consent for.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of our Websites. Cookies make the interaction between you and our Websites faster and easier. The purpose of the Google Analytics cookies is to measure how people interact with our Website content. We do this to understand how well our content is performing and how people are moving through our Websites. This helps us determine what we need to improve on our Websites and to create more relevant content. It also helps us figure out how easy and logical it is to travel through our Websites.

The cookies we use for Google Analytics and Facebook are ‘first party cookies’ meaning that they are issued by our Websites and only our Websites can read them. You can find out more information about the cookies set by Google Analytics and how long they last here.

We also use third-party advertisements on our Websites to support our site through Google AdSense (also called ‘DoubleClick’). Some of these advertisers may use technology such as ‘third-party cookies’ (meaning that the cookies are not issued by our Websites and can be read by selected third parties) when they advertise on our site, which will also send these advertisers, including Google through the AdSense network, information about you and how you have used our Websites, including your IP address and the browser you use to access our Websites. This is generally used for geotargeting (showing an advert for gyms in Brighton, to someone who lives in Brighton, for example) and for showing ads based on specific sites visited apart from our Websites (showing ads for sofas to those who have previously been browsing furniture websites). You can choose to disable or selectively turn off third-party cookies in your browser settings.

Here is a list of all the cookies we use:

Cookie Description Duration Type
_ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 2 years Analytics
_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. 1 day Analytics
_gat_UA-100709382-1 This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. 1 minute Performance
_fbp This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. 3 months Advertisement
fr The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. 3 months Advertisement
IDE/DSID These cookies set by a third party (Google’s DoubleClick) and are used for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. For example, advertisements about a topic you have expressed an interest in while browsing our site may be displayed t you across the web. In addition, these cookies measure the conversion rate of ads presented to the user. For more information, please visit 1.5 years Advertisement
RUL Used by DoubleClick to determine whether website advertisement has been properly displayed – this is done to make their marketing efforts more efficient 1 year Advertisement


Please refer to your device’s help material to learn what controls you can use to remove or block cookies. Please remember that if you do this, it may affect your ability to use the Websites and/or the services. As you use your device, you will encounter third parties that make use of cookies and similar technologies. We are not responsible for those third parties or what they may place on your device or in your browser.

The purpose of our use of a Facebook pixel is to record visitors to our Websites and to build those visitors into ‘audiences’ to which we can then show ads on Facebook. Each pixel (potentially one per Website page) can also track ‘conversions’ on our Websites, whether that is a purchase, or completion of an event such as subscribing to a newsletter. Each pixel only tracks the behaviour of a user who is logged into Facebook at the same time as they are on one of our Websites. You can change your settings to prevent such tracking on your Facebook ad preferences page.

The data that we collect from you may be processed outside the European Economic Area (EEA). While the host of our Website is in the UK, the third parties with which we share your date as set out in this Policy may be located outside the EEA. We have ensured that there is an adequate level of protection for such data.

All information you provide to us is stored on servers owned and operated by Krystal Hosting. More information on this provider is available at

We think it is important that you are able to control your personal data.

You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing at any time by contacting us at

The law gives you the right to request a copy of the personal information we hold about you. We first require you to prove your identity with 2 pieces of approved identification. We will supply, correct or delete personal information about you on our files. In addition, you may request rectification or erasure of personal information as well as the restriction of processing of your personal information.

If you wish to complain about the processing of your personal information then please contact us first, but if we do not satisfactorily deal with your complaint, then you may contact the Information Commissioner.

If you want to stop using the Websites and the services, you may do so. If you do, you may also want to remove any cookies that we have placed on any device used to access the Websites and the services.

Our Website and services may contain links to and from the online properties of third parties. For example, we work with Facebook, Twitter and Instagram to provide you with content and services. If you follow a link to these sites from our Websites, or are on those sites before you click through to our Websites, please note that these other sites have their own privacy policies which will govern use of any personal data that they process. Please check these policies carefully before you submit any personal data to these other sites.

If the ownership of our business changes, we may transfer your information to the new owner so they can continue to operate the Website and provide our services. The new owner will be obliged to comply with this Policy.

Any changes we may make to this Policy in the future will be posted on this page. Where it makes sense because the changes are material, we will notify you of the changes by e-mail or in another appropriate manner such as when you next interact with our Websites.

We really do welcome any questions, comments and requests you may have regarding this Policy. You can contact us by emailing us at

Issue date: 5 February 2018

Page last updated March 2021