Advertising and sponsorship policy
The Femedic’s mission is to place women at the centre of the conversation about their health. We are committed to creating accurate, supportive, and trustworthy content that is genuinely useful and focused specifically around a particular health need. Through the knowledge we create and share within our content and research, we hope to reduce health inequalities that women experience.
The Femedic receives funding from advertising only in the form of sponsored content, both as articles on our website and content for our social media channels. We use funding from advertising to increase the scope of topics we’re able to cover, put on offline discussion and experience events for our community, and improve the quality of your experience on our site and other channels.
We do not accept banner advertising or participate in affiliate programs or link exchanges.
We only accept sponsored content from brands that share our ethos in helping women, and reserve the right to final editorial control over any articles or assets supplied by advertisers. We require all of our advertisers to give us an overview of what their content will cover before we agree to publish it. We reserve the right to reject or remove sponsored content at any point in this process if the content does not comply with our guidelines.
The types of content we accept include:
- A written article
- Copy that appears on social media, including hashtags
- Images we have accepted from the advertiser or created ourselves
- Videos that we have accepted from the advertiser or created ourselves
- Reviews we have written about products we believe will genuinely help women
We will never allow advertising on our site that we believe to be harmful to women in any way. Here are specific guidelines we follow about the types of sponsored content that we accept:
Factually and scientifically accurate
All content on our website and channels must be factually and scientifically accurate, with references to scientific research listed within a bibliography at the bottom of the piece. No claim may be made unless it is supported by scientific research.
Not deceptive, hateful, or discriminatory
We do not accept any content that misrepresents, attacks, or ridicules an individual or group based on their race, body size, gender, nationality, disability, sexuality or religion. We will also not accept content that promotes individuals, companies, or organisations who hold and promote these views.
We don’t endorse products
Information about products appear on our site but this should under no circumstances be considered an endorsement of the product(s) or service(s) mentioned, or for the company that manufactures, distributes, or promotes these product(s) or service(s).
Many health products and services are genuinely relevant to discussions about particular topics, particularly in terms of treatment and prevention. Where this is the case, factually and scientifically accurate information will be provided about the product or service, in a way that adds value to the discussion. All information communicating benefits, claims, risks, and general information about any products or services will be clearly referenced to scientific research results in a bibliography at the bottom of the piece.
Clearly distinguished from non-sponsored content
All of our sponsored content, including articles and review content, on our website will be clearly marked with the following line at the top of the piece: This piece is Sponsored. Each piece of content will clearly identify the name of the advertiser as the author or the piece, along with a short blurb of information about them within their author bio.
Sponsored content on our social channels will be marked with the hashtag #ad. We will tag the advertiser’s relevant social profile within the post or link through to a piece of sponsored content on our site that will clearly identify the advertiser’s name.
Genuinely relevant to women’s health
We are a women’s health platform and will only accept sponsored content that is genuinely relevant to topics that we cover. Sponsored content must explore topics relevant to women’s health, add genuine value to the discussion around the topic it covers, and be aimed at women.
The Femedic accepts products for review beneath the umbrella of sponsored content. Reviews are priced according to the resource required from The Femedic to produce them: they are written by us and are likely to include images or other rich media (i.e. video, audio). We will always provide fair and honest reviews.
We will accept your product for a review if we believe that it will be of genuine interest and use to our readers. We do not accept gifting as a form of payment.
We do not accept reviews for products that:
- Promote unrealistic and unhealthy body image
- Promote unhealthy behaviour
- Wrongly pathologise aspects of women’s experiences
All our reviews are original content and written truthfully by a member of our team.
Research and consultancy
We also work with brands in a research and consultative capacity, and receive funding in exchange for guidance as to how they can improve their communications and content to better serve their female audience’s health needs. We use this funding for the same purposes as above: to increase the quality and output of services we are able to offer to our readers and community.
Our research and insights are created and shared with the intention of genuinely improving the digital conversation about women’s health. We only work with brands who share our ethos in helping women and reserve the right to reject and cancel projects that do not comply with our guidelines and values.
We work with brands like this in the following ways:
- Undertake our unique research methodology, experience analysis, to identify the nature of the digital conversation surrounding a particular topic
- Provide guidance and consultancy on the current language, content, and imagery brands are using to target women
- Provide guidance and consultancy on how communications, content, and language brands are using needs to change in order to serve the holistic picture of women’s health needs
- Work with brands to implement research findings, including creating content for their website
- Provide guidance and consultancy on inclusion, diversity, and use of language within brands' content
Here are some guidelines for the types of brands we choose to work with:
Brand’s products, services, and mission align with our ethos
Our mission is to put women at the centre of the conversation about their health. That means creating content, information, and messaging that considers their health needs holistically. We will not work with brands who take a reductive view of women’s health needs, especially if their proposition relies on damaging stereotypes.
We will work with brands who demonstrate a genuine commitment to helping women and improving their health outcomes, whether through specific conditions, wellness, or happiness.
The brand’s products and services are of genuine use and value to women
We will not work with brands whose products and services promote unrealistic and unhealthy body image, unhealthy behaviour, or who rely on damaging stereotypes in their messaging. Brands must provide genuine value to women, with the intention of improving their health, happiness, or wellbeing.
Page last updated July 2019