Our mission is to put women at the centre of the conversation about their health.
We are an education, media, and research platform who are creating a new conversation about women's health that truly meets the holistic picture of their needs. We value all factors that make up the breadth of a woman's experiences as intersecting and equally as impactful on her health outcomes.
Our values
Be earnest
Investigate nothing less than the full picture
Be curious
Move past what you know
Be honest
Represent the truth of women's needs and experiences
Be empathetic
Investigate with respect and compassion
Be here for all women
Women's health needs are at the core of everything that we do
Our promise
The Femedic is not:
- Going to reduce women’s experiences into physical outcomes
- A place for condescending, generic lifestyle advice
- Vague or ambiguous: we investigate specific problems and provide focused, in-depth, and specific insight
- A directory of medical fact sheets that answer women’s questions in bullet points
- A substitute for medical advice from a doctor or another healthcare professional
- Here to prescribe a ‘one size fits all’ solution: we know that everyone is different
The Femedic will:
- Investigate the breadth of women’s health needs and address them in the complexity required
- Report truthfully and diligently on issues affecting women: the good, the bad, and the ugly
- Provide quantifiable insight as to how women’s needs are going unmet
- Distribute essential and otherwise hard-to-find information
- Challenge damaging and reductive gender stereotypes, sexism, and other discrimination structures that impact women
- Treat 'health' holistically, beyond just the physical
In our images you won't see:
- Stereotypical, tired representations of womanhood
- Women posing unnaturally or being stylised in a way that enforces damaging beauty and body image standards — unless it is necessary to depict a particular aspect of culture or politics we’re discussing
- Images that promote one particular body type as ‘better’ than another
- Images of ‘perfection’
We will strive to represent:
- The diversity of women’s bodies
- The diversity of women’s experiences
- True images of women fully existing in the world, for themselves, not for others: eating, using sanitary items, feeling unwell, yawning
- The visual truth of women’s bodies, just as we report on the truth of their experiences
Meet our doctors
Our medical content is written by qualified medical professionals, including GPs, gynaecologists, and more.
Want to work with us? Email our Founder, Monica, and introduce yourself: monica@thefemedic.com
Want to write for us? Check out our pitching guidelines
If you're a medical professional and you'd like to write, email an introduction to: monica@thefemedic.com
Want to work for us? Keep an eye on our jobs page
Page last updated July 2019
