Women’s health questions weren’t being answered properly — so we created The Femedic.
The Femedic is an education, media, and research platform for women's health. We provide trustworthy and essential information, solidarity, analysis, and insight on areas of women's health that are not reliably covered elsewhere.
We analyse digital content around women's health topics ('the digital conversation') and identify how this conversation needs to change in order to meet the holistic picture of women's health needs.
Our research illuminates what is missing from this conversation and this informs the media we create.
Through both, we are creating a new, women-centric conversation about health.
The Femedic is not an alternative to advice or information from a health professional, including visiting your own GP, or a clinic or hospital. It offers education, supportive advice, and information on women’s health and health-related issues aimed at women within the general public, that seeks to complement qualified and professional advice or information.
What we do
We use a unique methodology to analyse how the content in the current digital landscape needs to change in order to address the holistic picture of women's health needs.
The process investigates the different types of meaning communicated by digital content around a particular topic, including how women are being represented and spoken to, which aspects of their health have been considered, and how harmful taboos and stereotypes are created and communicated.
We are the world’s first platform to investigate health through this holistic lens, valuing social, cultural, political, emotional, and environmental factors alongside the physical as intersecting and equally as impactful on a woman’s health outcomes.
The content on our website is informed by our research insights and articulates a new, woman-centric, and holistic conversation about women’s health. We cover six core medical areas where we have identified the greatest need for reliable, supportive, and trustworthy information.
Our content is broken into two streams: medical and editorial. All of our medical content is written and reviewed by qualified medical professionals, while our editorial content covers aspects of health that are non-medical in nature, including social and political factors, identity, culture, discrimination, gender, and sharing particular women’s experiences.
Each piece is clearly marked as 'Medical' or 'Editorial' at the top of the page, beneath the featured image and above the body text. You can see when a piece was last updated, and when the next is due, at the bottom of each piece.
Through years of running digital content projects for healthcare clients, The Femedic’s Founder Monica Karpinski noticed that when it came to women, there was a distinct and sizeable lack of reliable and genuinely useful information available online.
This was consistently true despite the specific condition or group of women being targeted.
Between dry, impersonal medical fact-sheets and scurrilous gossip columns, women’s questions weren’t being answered properly. There was no bridge between the information on the page and the true context of women’s lives; no-one who acknowledged that ‘health’ means different things to different women and includes different factors depending on their circumstances. Health is more than a physical experience, it's affected by everything that constitutes your complete experience of the world around you.
This is because the nature and calibre of available women's health information is shaped by history's view of women's bodies. Our bodies have always been defined in terms of something else: in relation to men, for how well they meet society's beauty standards, in terms of their reproductive status, or for how willingly they serve stereotypes about us.
Understanding of women's health needs is then limited, enabling creation of generic, clinical, and condescending content that overlooks the truth of women's experiences.
Monica created The Femedic to create a completely new conversation that considers how a wide range of experiential factors impact health outcomes alongside the physical: emotional, lifestyle, social, cultural, and political.