The Femedic is a health media platform focused on women and people with vaginas.
Most people turn to the internet for information about their health, but the content answering their questions consistently falls short.
There are over 10 million online searches per month for information on the core topics that The Femedic covers, yet it is not consistently inclusive, accurate, trustworthy, or genuinely useful.
The Femedic was created to fill the gaps in these experiences: providing high-quality content that answers questions in the depth deserved.
The Femedic is not an alternative to advice or information from a health professional, including visiting your own GP, or a clinic or hospital. It offers education, supportive advice, and information on women’s health and health-related issues aimed at women within the general public, that seeks to complement qualified and professional advice or information.
What we do
- We work with doctors, activists, and a diverse range of writers to produce health media that is inclusive, trustworthy, accurate, and genuinely useful
- Through our in-house agency Femedic Labs, we produce digital insights, strategy, and content for health and socially-focused brands
The Femedic Founder & Editor
Through years of running digital content projects for healthcare clients, The Femedic’s Founder Monica Karpinski noticed that when it came to women, there was a distinct and sizeable lack of reliable and genuinely useful information available online.
This was consistently true despite the specific condition or group of women being targeted.
Between dry, impersonal medical fact-sheets and scurrilous gossip columns, women’s questions weren’t being answered properly. There was no bridge between the information on the page and the true context of the readers' lives; no-one who acknowledged that "health" means different things to different people and includes different factors depending on their circumstances. Health is more than a physical experience, it's affected by everything that constitutes your complete experience of the world around you.
Monica developed a research methodology to better investigate how, exactly, this content was falling short. Then, she came up with the idea of using these insights to inform an educational media platform: The Femedic.
She ran The Femedic as a media platform alongside her job for two years, before pursuing it as a business in 2019.
Work with us
We are content specialists who understand what makes a good story but also know how to create content that delivers value.
Femedic Labs is our in-house agency that produces impactful and intelligent digital insights, strategy, and content for health and socially-focused brands.
We can help you understand how to position your product or service in a way that meaningfully connects with your audience and to realise the potential of your digital channels to reach, engage, and communicate with your audience.
Page last updated May 2021